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A client hiring a Shopify designer posted: "Our store converts at 2.1% on paid traffic. Need a product page redesign, Liquid experience required."
Dear Hiring Manager, I am writing to apply for your Shopify redesign project. I have 6 years of experience in web design and development and I am an expert in Shopify, Liquid, HTML, CSS and JavaScript. I am confident that I am the best fit for this role and can deliver high-quality results on time and within budget. I look forward to hearing from you at your earliest convenience.
Restates the task · zero insight · about the freelancer
Your checkout isn't the problem — the product page is. A 2.1% conversion rate on paid traffic usually means visitors arrive unsure what makes the product worth the price, so a redesign that only moves boxes around won't move revenue. I'd start by rewriting the above-the-fold value proof and collapsing your 4-step variant picker, then rebuild the template in Liquid so your team can edit it without a developer. I did exactly this for two DTC skincare brands last year. Want me to send a quick teardown of your current product page before you decide? No obligation either way.
Names the real problem · uses their numbers · soft close
Whatever you're responding to, the winning move is the same: name the problem before you pitch the fix.
For Upwork, Fiverr and direct client work. Opens with the client's real problem and closes with a low-friction next step.
Upwork proposal generatorFor employer job postings. ATS-friendly headings and bullets, under 2,000 characters, built to earn a callback.
Job response generatorBusiness plan. Long-form sectioned drafts for solicitations, RFQs and B2B proposals — never invents a solicitation detail.
RFP proposal generatorDrop in the raw Upwork, Fiverr or Freelancer.com listing. No formatting, no cleanup.
Pitchly infers the client's real underlying problem — the risk or failure behind their stated task.
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Proposals
48
Win rate
27%
Best tone
Direct
Best niche
SEO
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