Clients don't skip your proposal because it's badly written. They skip it because it talks about you. Pitchly Pro opens every proposal by naming the client's actual underlying problem — then pitches the fix.
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The difference
A client hiring a Shopify designer posted: “Our store converts at 2.1% on paid traffic. Need a product page redesign, Liquid experience required.” Everything hinges on your first two lines.
Dear Hiring Manager, I am writing to apply for your Shopify redesign project. I have 6 years of experience in web design and development and I am an expert in Shopify, Liquid, HTML, CSS and JavaScript. I am confident that I am the best fit for this role and can deliver high-quality results on time and within budget. I look forward to hearing from you at your earliest convenience.
Restates the task · zero insight
Your checkout isn't the problem — the product page is. A 2.1% conversion rate on paid traffic usually means visitors arrive unsure what makes the product worth the price, so a redesign that only moves boxes around won't move revenue. I'd start by rewriting the above-the-fold value proof and collapsing your 4-step variant picker, then rebuild the template in Liquid so your team can edit it without a developer. I did exactly this for two DTC skincare brands last year. Want me to send a quick teardown of your current product page before you decide? No obligation either way.
Names the real problem · soft close
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Three steps
No blank page, no prompt writing, no cleanup. The draft comes back as punctuated plain text with [square bracket] placeholders where a real fact belongs.
Drop in the raw Upwork, Fiverr, employer or RFP listing. No formatting, no cleanup.
Pitchly Pro infers the client's real underlying problem — the risk or failure behind their stated task.
Mark each proposal Sent, Replied, Won or Lost. Pitchly Pro learns which tone and niche convert for you.
Three modes
Freelance gig, employer job posting or a 40-page solicitation — the winning move is the same: name the problem before you pitch the fix. See how it works.
Upwork, Fiverr and direct client work. Opens with the client's real problem, closes with a low-friction next step.
Upwork proposal generatorEmployer job postings. ATS-friendly headings and bullets, under 2,000 characters, built to earn a callback.
Job response generatorBusiness plan. Long-form sectioned drafts for solicitations, RFQs and B2B proposals — never invents a detail.
RFP proposal generatorYour data, not generic advice
Proposals
48
Win rate
27%
Best tone
Direct
Best niche
SEO
Pricing
$0/month
$15/month
$99/month
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Free guide
The first two lines decide whether the rest gets read. Get the five openings we see win work most often, with a short breakdown of why each one lands.